AI Traffic Analytics

Connect GA4 and Search Console to see the sessions, leads, and revenue your AI visibility actually drives, not just mentions.

6,714+ brands already audited their site:

Real AI SEO scores, straight from our audit engine.

Public audit scores, not clients.

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Wild

wearewild.com
98
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Vio.com

vio.com
87
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Olipop

drinkolipop.com
86
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Snocks

snocks.com
73
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mem0

mem0.ai
72

Public audit scores, not clients.

Wild favicon

Wild

wearewild.com
98
Vio.com favicon

Vio.com

vio.com
87
Olipop favicon

Olipop

drinkolipop.com
86
Snocks favicon

Snocks

snocks.com
73
mem0 favicon

mem0

mem0.ai
72

Public audit scores, not clients.

Wild favicon

Wild

wearewild.com
98
Vio.com favicon

Vio.com

vio.com
87
Olipop favicon

Olipop

drinkolipop.com
86
Snocks favicon

Snocks

snocks.com
73
mem0 favicon

mem0

mem0.ai
72

What is AI Traffic Analytics?

AI traffic analytics measures the real website traffic that AI engines send you, tying mentions and citations to sessions, leads, and revenue. RankZero connects your GA4 and Search Console so AI-referred traffic is attributed alongside your visibility, something pure-LLM trackers cannot show.

Why now

AI is sending real traffic. Most teams cannot see it.

AI answers now sit in front of the search that used to land on your site, and the visits that survive that step convert better than the ones that did not. Both facts are invisible in a default analytics setup.

Growth in AI referral traffic

1,200%

Generative AI sessions to US retail sites, July 2024 to February 2025

Same brand named again

51%

Across 368 prompts we run repeatedly, the most-named brand appears in half of that prompt's answers

Higher conversion from AI visits

527%

AI-referred prospects arrive further down the funnel than organic visitors

* Sources: Adobe Analytics, 2025 · RankZero tracking data · Previsible, via Search Engine Land, 2025

What you get

From mentions to money, in your own numbers

A mention only matters if it drives a visit, and a visit only matters if it converts. AI traffic analytics closes that loop: it connects your AI visibility to the sessions and revenue in your own analytics, so you can prove the channel, not just monitor it.

The AI slice of your traffic, split out

AI-referred sessions separated from organic, direct and paid, trended daily.

Which model actually sent them

ChatGPT, Perplexity, Google AI and Claude attributed separately, because a Perplexity win and a ChatGPT win need different work.

The pages AI drops people on

Your URLs ranked by AI-referred sessions, so you know which page to strengthen first.

Visibility next to the revenue it produced

Share of voice and AI-referred revenue on one chart, so you can see whether the money followed.

Your own GA4 and Search Console

Read-only connections to the analytics you already trust, so every number is checkable at source.

Sessions, leads, revenue

Follow an AI visit through to a closed deal, benchmarked against the rest of your traffic.

How it works

Three steps, and no tracking script

Everything runs off the analytics you already have, read-only, so there is nothing to install and nothing to unpick if you stop.

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Connect Google Search Console to see your queries, pages and countries.
Connect
Traffic per AI Search model
AI ModelUsersPages / User
ChatGPT
21,4802.74
Perplexity
10,2302.66
Gemini
5,4902.57
Claude
3,1202.63
Step 1

Connect the analytics you already run

GA4 and Search Console, read-only, once. Nothing moves out of your accounts and no tracking script goes on your site, so there is nothing to rip out later if you stop.

Step 2

AI sessions get separated and attributed

We identify the referrals coming out of AI answers and split them by engine, landing page and market, then line them up against the mentions and citations we already track for you.

Traffic per AI Search model
Detailed breakdown by source
AI ModelUsersPurchases
Revenue
ChatGPT
21,480320$9,600.00
Perplexity
10,230145$4,350.00
Gemini
5,49070$2,100.00
Claude
3,12048$1,440.00
Copilot
1,68022$660.00
Google AI Overview
5018$240.00
Top Landing Pages
Where are AI users landing on your site?
Page PathUsersPage Views
/
14,20038,400
/plans
9,10022,300
/recipes
5,84012,100
/about
3,2107,600
/recipes/chicken
2,4805,900
/sustainability
1,0202,300
Step 3

Fix the pages AI already sends people to

The pages earning AI traffic are the ones with the most to gain from a fix. You get them ranked, with the specific change to make on each, on a roadmap you approve.

See what AI says about your brand. Free, in 30 seconds.

Enter your domain to see how often AI recommends you, who it recommends instead, and where the gaps are. Then run the engine yourself, or have our team run the whole program for you.

Free · Results in about 30 seconds

Join
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6,714+ Brands

don't just take our word for it.

Prove what AI search is actually worth.

1

Run the free audit

A 30-second check of how often AI recommends you, and who it recommends instead.

2

Connect GA4 and Search Console

Read-only, once. No tracking script, and your historical data is pulled in on connection.

3

See the sessions and revenue AI drives

AI-referred traffic attributed next to your visibility, in numbers you can check yourself.

Read on G2
Will S.

Will S.

Director of Digital Products

"Awesome customer service and founders that care"

February 13, 2026 · Mid-Market

They're helping companies rank in AI answers, but really their customer service is the best thing about the product.

Wendy Kinney

Wendy Kinney

Founder, Summit Trails

The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.

Read on G2
Eugenio G.

Eugenio G.

Founder

"Brand Visibility Tracking"

February 11, 2026 · Small-Business

Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.

Lóránt Bartha

Lóránt Bartha

Founder, Ookulli

When we see which prompts we're ranking in, we can turn the product toward that demand.

Read on G2
Sindram L.

Sindram L.

Founder

"Clear AI prompt tracking and traffic insights"

February 14, 2026 · Small-Business

Full visibility of how my brands show up in AI models, and clear data on what to focus on.

C

Co-Founder

DTC pet wellness brand

RankZero made AI search a channel. It now drives more revenue than our paid social.

Read on G2
Will S.

Will S.

Director of Digital Products

"Awesome customer service and founders that care"

February 13, 2026 · Mid-Market

They're helping companies rank in AI answers, but really their customer service is the best thing about the product.

Wendy Kinney

Wendy Kinney

Founder, Summit Trails

The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.

Read on G2
Eugenio G.

Eugenio G.

Founder

"Brand Visibility Tracking"

February 11, 2026 · Small-Business

Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.

Lóránt Bartha

Lóránt Bartha

Founder, Ookulli

When we see which prompts we're ranking in, we can turn the product toward that demand.

Read on G2
Sindram L.

Sindram L.

Founder

"Clear AI prompt tracking and traffic insights"

February 14, 2026 · Small-Business

Full visibility of how my brands show up in AI models, and clear data on what to focus on.

C

Co-Founder

DTC pet wellness brand

RankZero made AI search a channel. It now drives more revenue than our paid social.

Read on G2
Will S.

Will S.

Director of Digital Products

"Awesome customer service and founders that care"

February 13, 2026 · Mid-Market

They're helping companies rank in AI answers, but really their customer service is the best thing about the product.

Wendy Kinney

Wendy Kinney

Founder, Summit Trails

The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.

Read on G2
Eugenio G.

Eugenio G.

Founder

"Brand Visibility Tracking"

February 11, 2026 · Small-Business

Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.

Lóránt Bartha

Lóránt Bartha

Founder, Ookulli

When we see which prompts we're ranking in, we can turn the product toward that demand.

Read on G2
Sindram L.

Sindram L.

Founder

"Clear AI prompt tracking and traffic insights"

February 14, 2026 · Small-Business

Full visibility of how my brands show up in AI models, and clear data on what to focus on.

C

Co-Founder

DTC pet wellness brand

RankZero made AI search a channel. It now drives more revenue than our paid social.

Read on G2
Will S.

Will S.

Director of Digital Products

"Awesome customer service and founders that care"

February 13, 2026 · Mid-Market

They're helping companies rank in AI answers, but really their customer service is the best thing about the product.

Wendy Kinney

Wendy Kinney

Founder, Summit Trails

The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.

Read on G2
Eugenio G.

Eugenio G.

Founder

"Brand Visibility Tracking"

February 11, 2026 · Small-Business

Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.

Lóránt Bartha

Lóránt Bartha

Founder, Ookulli

When we see which prompts we're ranking in, we can turn the product toward that demand.

Read on G2
Sindram L.

Sindram L.

Founder

"Clear AI prompt tracking and traffic insights"

February 14, 2026 · Small-Business

Full visibility of how my brands show up in AI models, and clear data on what to focus on.

C

Co-Founder

DTC pet wellness brand

RankZero made AI search a channel. It now drives more revenue than our paid social.

Questions, answered

The things teams ask us before getting started.

It measures the real website traffic AI engines send you and ties it to sessions, leads, and revenue in your own GA4 and Search Console, so AI visibility becomes a measurable channel.

Still have questions? Book a strategy call with an expert