Summit Trails · summittrails.com
5× more buyers finding them in Google, in two months.
Competitors:
First
rankings beyond their own brand name
#8 → #5
in AI answers, against category giants
AI search agency for SaaS and ecommerce
Get your firm recommended when clients ask AI for a lawyer
The done-for-you AI SEO service for law firms. We make ChatGPT, Perplexity, and Google AI Overviews name your firm, not the firm down the street.
4.9/5.0 on
Law firms already competing for the AI answer:
Public audit scores, not clients.
Morgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comPublic audit scores, not clients.
Morgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comPublic audit scores, not clients.
Morgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comWhen someone needs a lawyer, they ask AI first. The answer names a handful of firms and stops. If yours isn't one of them, the client hires without you.
Who is the best personal injury lawyer in Austin for a car accident?
For a car accident in Austin, people frequently point to Your firm, known for its trial record and no fee unless you win.
Cited:yourfirm.com
The problem
What we hear on almost every first call
The impact from not being seen in AI Search.
AI recommends other firms, not yours
Ask AI for the best lawyer in your area and the shortlist comes back without you.
YYour firm• You#9
You're losing clients you used to win
AI answers the question at the top of the page, so fewer prospects ever click through to your site.
AI answer
Cited
yoursite.com Fewer clicks
Cost per signed case keeps climbing
Legal keywords are among the most expensive in search, and every signed case costs more to win.
Cost per new customer +36%
You can't see what AI says about your firm
No report shows which answers name your firm, or which firm wins the client instead.
Is your site ready for AI assistants?
Run a free scan to see whether AI assistants can reach, read and recognise your site and answer your buyers' questions, with the fixes to make.
Join
6,714+ Brands
Results
They started invisible, too
Two months in, here's what changed, measured in their own analytics.
Ookulli · ookulli.com
The #1 brand AI names for UK contract review, ahead of every rival we track.
Competitors:
0
AI answers named them in April, when we started
23,000+
Google impressions a month, up from about 5
How it works
Done-for-you AI SEO, from invisible to cited
We run the strategy, the technical work, and the content. You watch your brand show up in AI answers, tracked in your own GA4 and Search Console.
Setup· Weeks 1 to 2
Monthly cycle
Onboard & align
Audit & benchmark
Set priorities
Create & publish
Distribute & get cited
Measure & improve
- Kickoff call: your business, buyers, and voice
- Connect GA4, Search Console, and your CMS
- Set up RankZero prompt tracking
- Technical audit: crawl, index, schema, speed
- Review the content you already published
- Baseline your rankings and AI citations
- Quick wins: pages already ranking 11 to 30
- Rank topics by demand and relevance
- Build the month's content calendar
- Write for search and AI answers at once
- Checked for accuracy, SEO, internal links
- Publish 10, 20 or 30 pieces a month, by tier
- Draft posts for the sources AI trusts, per article
- Reddit, directories, and communities
- Check which AI answers cite you
- Monthly report: rankings, traffic, citations
- Adjust priorities on what actually moved
- Expand the topics gaining traction
Setup· Weeks 1 to 2
Onboard & align
- Kickoff call: your business, buyers, and voice
- Connect GA4, Search Console, and your CMS
- Set up RankZero prompt tracking
Audit & benchmark
- Technical audit: crawl, index, schema, speed
- Review the content you already published
- Baseline your rankings and AI citations
Monthly cycle
Set priorities
- Quick wins: pages already ranking 11 to 30
- Rank topics by demand and relevance
- Build the month's content calendar
Create & publish
- Write for search and AI answers at once
- Checked for accuracy, SEO, internal links
- Publish 10, 20 or 30 pieces a month, by tier
Distribute & get cited
- Draft posts for the sources AI trusts, per article
- Reddit, directories, and communities
- Check which AI answers cite you
Measure & improve
- Monthly report: rankings, traffic, citations
- Adjust priorities on what actually moved
- Expand the topics gaining traction
Connects to
Publish to
Distribute to
Gets cited on
Connects to
Publish to
Distribute to
Gets cited on
Who's behind the work?
We built the platform that 30+ SEO agencies use to track AI search, so our decisions come from what works across their brands, not one agency’s view.
Why Now
Three reasons law firms can't afford to wait
78%
Legal has the highest AI Overview rate
"AI Overviews have hit legal search harder than any other vertical, and most searches now end without a click."
5WPR / Semrush, 2026
527%
AI referrals are compounding fast
"AI-referred prospects arrive further down the funnel and convert at over 4x the rate of organic visitors."
Previsible, via Search Engine Land, 2025
28%
Clients now ask AI for a lawyer
"Consumer use of AI to research lawyers has tripled, and the firms cited today become the default recommendation tomorrow."
✦
iLawyerMarketing consumer study, 2025
Why us
What makes us different from other agencies
The audit, local SEO, content, schema, and tracking your firm needs, run by one team, measured in your own analytics.
Human-reviewed content
RankZero
Written for AI & search, attorney-reviewed
Other agencies
Volume content, thin on expertise
?
In-house
Compliance risk without review
Other agencies
Rankings only, AI mentions ignored
?
In-house
No AI-citation tooling
Google Business + local SEO
RankZero
Local citations & location pages optimised
?
Other agencies
Only if you find a great local agency
In-house
Rarely prioritised in-house
Practice-area pages
RankZero
Built to be the exact answer AI cites
Other agencies
Thin, templated pages
?
In-house
One generalist wearing five hats
Entity & legal schema
RankZero
Attorney, LegalService & Review schema
?
Other agencies
Only if you find a great agency
In-house
Needs a dev, rarely done
Reviews & directories
RankZero
Review generation + directories AI trusts
Other agencies
One-time link dump
?
In-house
Ad hoc, no system
Case attribution
RankZero
AI-referred consultations tied to revenue
Other agencies
Vanity metrics, no revenue link
?
In-house
No clear line to signed cases
Backed by a real guarantee.
We commit to a 25% rise in AI-referred sessions in your own GA4 within your first 90 days, measured against the 90 days before kickoff.
Measured in your own GA4 and Search Console. You see the same numbers we do.
What we do for you, every month
All tiers include a competitor & gap analysis, AI visibility audit, Google Business Profile optimization, and ongoing prompt identification as standard.
Tier 1
The Local Presence
25%+ AI traffic lift in 90 days, or we keep working
What's done for you every month:
- Google Business Profile + local SEO setup
- Optimize 10 to 20 practice-area pages
- 10 content pieces (attorney-reviewed)
- Technical SEO & legal schema
- Optimize & track 25 prompts
- Review generation setup
- Bi-weekly (30 min) consultations
- Monthly report (traffic & leads)
Tier 2
The Growth Machine
25%+ AI traffic lift in 90 days, or we keep working
What's done for you every month:
- Homepage + 3 practice-area pages
- Optimize 20 to 50 pages incl. location
- 20 content pieces (attorney-reviewed)
- Advanced schema (Attorney, FAQ, Review)
- Optimize & track 50 prompts
- Legal directory listings + reviews
- Bi-weekly (30 min) consultations
- Monthly report (traffic & leads)
AI referral & case attribution
Book a callTier 3
The Market Leader
50%+ AI traffic lift in 90 days, or we keep working
What's done for you every month:
- Multi-office / multi-location coverage
- Full-funnel + intake page optimization
- 30 content pieces / pillars
- Advanced schema & structured data
- Optimize & track 100 prompts
- Weekly (45 min) consultations
- Monthly report (traffic & leads)
Custom legal tools & calculators
Book a calldon't just take our word for it.
Get recommended by AI,
before your competitors are.
1
Run the free audit
A 30-second check of whether AI can reach, read and recognise your site.
2
15-minute audit call with one of our experts
We walk through your complete AI visibility audit together.
3
Your tailored 90-day plan
A roadmap to get your company recommended in AI search.
Read in full
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Read in full
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Read in full
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Read in full
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Read in full
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Read in full
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Read in full
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Read in full
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Read in full
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Read in full
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Read in full
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Read in full
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Questions, answered
The things teams ask us before getting started.
We are a done-for-you AI SEO service. We run the strategy, the technical work, and the content that gets your firm cited and recommended inside ChatGPT, Perplexity, Gemini, and Google AI Overviews when prospects search for a lawyer, and we report every result back to you on a monthly rhythm.