Summit Trails · summittrails.com
5× more buyers finding them in Google, in two months.
Competitors:
First
rankings beyond their own brand name
#8 → #5
in AI answers, against category giants
4.9/5.0 on G2 from clients
Get your firm recommended when clients ask AI for a lawyer
The done-for-you AI SEO service for law firms. We make ChatGPT, Perplexity, and Google AI Overviews name your firm, not the firm down the street.
Law firms already competing for the AI answer:
Morgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comMorgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comMorgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comWhen someone needs a lawyer, they start with a question to ChatGPT, Perplexity, or Google AI Overviews. The answer names three to five firms and stops. If yours isn't one of them, the client hires without you.
Who is the best personal injury lawyer in Austin for a car accident?
For a car accident in Austin, people frequently point to Your firm, known for its trial record and no fee unless you win.
Cited:yourfirm.com
The problem
What we hear on almost every first call
The impact from not being seen in AI Search.
AI recommends other firms, not yours
Ask AI for the best lawyer in your area and the shortlist comes back without you.
YYour firm• You#9
You're losing clients you used to win
AI answers the question at the top of the page, so fewer prospects ever click through to your site.
AI answer
Cited
3.yoursite.com 0 clicks
Cost per signed case keeps climbing
Legal keywords are among the most expensive in search, and every signed case costs more to win.
Cost per new customer +36%
You can't see what AI says about your firm
No report shows which answers name your firm, or which firm wins the client instead.
See what AI says about your brand. Free, in 30 seconds.
Enter your domain. We show you how often AI recommends you, who it recommends instead, and where the gaps are, before you spend anything.
Join
+ Brands
Results
They started invisible, too
Two months in, here's what changed, measured in their own analytics.
Ookulli · ookulli.com
The #2 brand AI recommends, above 8 category leaders.
Competitors:
1 in 3
category answers now mention Ookulli
3.3×
more people seeing them in Google
How it works
Done-for-you AI SEO, from invisible to cited
We run the strategy, the technical work, and the content. You watch your brand show up in AI answers, tracked in your own GA4 and Search Console.
Setup· Weeks 1–2
The Engine· monthly, compounding
Onboard & calibrate
Baseline & audit
Strategy & priorities
Create & publish
Distribute & earn cites
Report & compound
- Onboarding form + kickoff call
- Connect GA4, Search Console, your CMS
- Build your brand context: voice, ICP, competitors
- Stand up your RankZero brand + tracking
- Technical audit: crawl, index, schema, Core Web Vitals
- Pull your full content inventory
- Set the keyword + ranking baseline
- Measure where AI cites you today
- Surface quick wins (pages ranking 11–30)
- Score every opportunity: volume × intent × winnability
- Map the next topic cluster (pillar + supporting)
- Refresh the rolling content calendar
- Research the SERP and the reader, every piece
- Draft for search and AI answers at once
- SEO, internal links + human review gate
- Publish to your CMS: 4–6 articles + 2–4 optimizations
- Seed the sources AI trusts (Reddit, directories, communities)
- Per-article distribution targets, not a one-time dump
- AI-citation audit on your priority prompts
- Monthly report: rankings, traffic, citation share
- Refresh priorities on what actually moved
- Compound the cluster, expand the engine
Repeats every month, compounding
Setup· Weeks 1–2
Onboard & calibrate
- Onboarding form + kickoff call
- Connect GA4, Search Console, your CMS
- Build your brand context: voice, ICP, competitors
- Stand up your RankZero brand + tracking
Baseline & audit
- Technical audit: crawl, index, schema, Core Web Vitals
- Pull your full content inventory
- Set the keyword + ranking baseline
- Measure where AI cites you today
The Engine· monthly, compounding
Strategy & priorities
- Surface quick wins (pages ranking 11–30)
- Score every opportunity: volume × intent × winnability
- Map the next topic cluster (pillar + supporting)
- Refresh the rolling content calendar
Create & publish
- Research the SERP and the reader, every piece
- Draft for search and AI answers at once
- SEO, internal links + human review gate
- Publish to your CMS: 4–6 articles + 2–4 optimizations
Distribute & earn cites
- Seed the sources AI trusts (Reddit, directories, communities)
- Per-article distribution targets, not a one-time dump
- AI-citation audit on your priority prompts
Report & compound
- Monthly report: rankings, traffic, citation share
- Refresh priorities on what actually moved
- Compound the cluster, expand the engine
Repeats every month, compounding
Connects to
Publish to
Distribute to
Gets cited on
Connects to
Publish to
Distribute to
Gets cited on
Who's behind the work?
RankZero started as the tracking platform behind top-tier SEO agencies, built on one of the largest datasets of real AI search behaviour. The co-founders who built it are the ones doing the work, and the results carry their names, not an account manager's.
Why Now
Three reasons law firms can't afford to wait
78%
Legal has the highest AI Overview rate
"AI Overviews have hit legal search harder than any other vertical, and most searches now end without a click."
5WPR / Semrush, 2026
527%
AI referrals are compounding fast
"AI-referred prospects arrive further down the funnel and convert at over 4x the rate of organic visitors."
Previsible, via Search Engine Land, 2025
28%
Clients now ask AI for a lawyer
"Consumer use of AI to research lawyers has tripled, and the firms cited today become the default recommendation tomorrow."
✦
iLawyerMarketing consumer study, 2025
Why us
What makes us different from other agencies
The audit, local SEO, content, schema, and tracking your firm needs, run by one team, measured in your own analytics.
Human-reviewed content
RankZero
Written for AI & search, attorney-reviewed
Other agencies
Volume content, thin on expertise
?
In-house
Compliance risk without review
Other agencies
Rankings only, AI mentions ignored
?
In-house
No AI-citation tooling
Google Business + local SEO
RankZero
Local citations & location pages optimised
?
Other agencies
Only if you find a great local agency
In-house
Rarely prioritised in-house
Practice-area pages
RankZero
Built to be the exact answer AI cites
Other agencies
Thin, templated pages
?
In-house
One generalist wearing five hats
Entity & legal schema
RankZero
Attorney, LegalService & Review schema
?
Other agencies
Only if you find a great agency
In-house
Needs a dev, rarely done
Reviews & directories
RankZero
Review generation + directories AI trusts
Other agencies
One-time link dump
?
In-house
Ad hoc, no system
Case attribution
RankZero
AI-referred consultations tied to revenue
Other agencies
Vanity metrics, no revenue link
?
In-house
No clear line to signed cases
Backed by a real guarantee.
If after 90 days you have not seen at least a 25% lift in AI-referred traffic, we keep working at no extra charge until you do.
Measured in your own GA4 and Search Console. You see the same numbers we do.
What we do for you, every month
All tiers include a competitor & gap analysis, AI visibility audit, Google Business Profile optimization, and ongoing prompt identification as standard.
Tier 1
The Local Presence
25%+ AI + local visibility lift within 90 days
What's done for you every month:
- Google Business Profile + local SEO setup
- Optimize 10–20 practice-area pages
- 10 content pieces (attorney-reviewed)
- Technical SEO & legal schema
- Optimize & track 25 prompts
- Review generation setup
- Bi-weekly (30 min) consultations
- Monthly report (traffic & leads)
Tier 2
The Growth Machine
25%+ AI + local visibility lift within 90 days
What's done for you every month:
- Homepage + 3 practice-area pages
- Optimize 20–50 pages incl. location
- 20 content pieces (attorney-reviewed)
- Advanced schema (Attorney, FAQ, Review)
- Optimize & track 50 prompts
- Legal directory listings + reviews
- Bi-weekly (30 min) consultations
- Monthly report (traffic & leads)
AI referral & case attribution
Tier 3
The Market Leader
50%+ AI + local visibility lift within 90 days
What's done for you every month:
- Multi-office / multi-location coverage
- Full-funnel + intake page optimization
- 30 content pieces / pillars
- Advanced schema & structured data
- Optimize & track 100 prompts
- Weekly (45 min) consultations
- Monthly report (traffic & leads)
Custom legal tools & calculators
don't just take our word for it.
Get recommended by AI,
before your competitors are.
1
Run the free audit
A 30-second check of how often AI recommends you, and who it recommends instead.
2
20-minute audit call with Johannes
We walk through your complete AI visibility audit together.
3
Your tailored 90-day plan
A roadmap to get your company recommended in AI search.
4.9/5.0 on G2 from clients
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Questions, answered
The things teams ask us before getting started.
We are a done-for-you AI SEO service. We run the strategy, the technical work, and the content that gets your firm cited and recommended inside ChatGPT, Perplexity, Gemini, and Google AI Overviews when prospects search for a lawyer, and we report every result back to you on a monthly rhythm.