Summit Trails · summittrails.com
5× more buyers finding them in Google, in two months.
Competitors:
First
rankings beyond their own brand name
#8 → #5
in AI answers, against category giants
4.9/5.0 on G2 from clients
Get your firm recommended when clients ask AI for a lawyer
The done-for-you AI SEO service for law firms. We make ChatGPT, Perplexity, and Google AI Overviews name your firm, not the firm down the street.
Law firms already competing for the AI answer:
Morgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comMorgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comMorgan & Morgan
forthepeople.comJacoby & Meyers
jacobyandmeyers.comCellino Law
cellinolaw.comThe Barnes Firm
thebarnesfirm.comLerner and Rowe
lernerandrowe.comThomas J. Henry
thomasjhenrylaw.comSokolove Law
sokolovelaw.comWhen someone needs a lawyer, they start with a question to ChatGPT, Perplexity, or Google AI Overviews. The answer names three to five firms and stops. If yours isn't one of them, the client hires without you.
Who is the best personal injury lawyer in Austin for a car accident?
For a car accident in Austin, people frequently point to Your firm, known for its trial record and no fee unless you win.
Cited:yourfirm.com
The problem
What we hear on almost every first call
The impact from not being seen in AI Search.
AI recommends other firms, not yours
Ask AI for the best lawyer in your area and the shortlist comes back without you.
YYour firm• You#9
You're losing cases you used to win
AI answers the question at the top of the page, so fewer prospects ever click through to your site.
AI answer
Cited
3.yoursite.com 0 clicks
Cost per signed case keeps climbing
Legal keywords are among the most expensive in search, and every signed case costs more to win.
Cost per new customer +36%
You can't see what AI says about your firm
No report shows which answers name your firm, or which firm wins the client instead.
See what AI says about your brand. Free, in 30 seconds.
Enter your domain. We show you how often AI recommends you, who it recommends instead, and where the gaps are, before you spend anything.
Join
+ Brands
Results
They started invisible, too
Two months in, here's what changed, measured in their own analytics.
Ookulli · ookulli.com
The #2 brand AI recommends, above 8 category leaders.
Competitors:
1 in 3
category answers now mention Ookulli
3.3×
more people seeing them in Google
How it works
Done-for-you AI SEO, from invisible to cited
We run the strategy, the technical work, and the content. You watch your brand show up in AI answers, tracked in your own GA4 and Search Console.
Setup· Weeks 1–2
The Engine· monthly, compounding
Onboard & calibrate
Baseline & audit
Strategy & priorities
Create & publish
Distribute & earn cites
Report & compound
- Onboarding form + kickoff call
- Connect GA4, Search Console, your CMS
- Build your brand context: voice, ICP, competitors
- Stand up your RankZero brand + tracking
- Technical audit: crawl, index, schema, Core Web Vitals
- Pull your full content inventory
- Set the keyword + ranking baseline
- Measure where AI cites you today
- Surface quick wins (pages ranking 11–30)
- Score every opportunity: volume × intent × winnability
- Map the next topic cluster (pillar + supporting)
- Refresh the rolling content calendar
- Research the SERP and the reader, every piece
- Draft for search and AI answers at once
- SEO, internal links + human review gate
- Publish to your CMS: 4–6 articles + 2–4 optimizations
- Seed the sources AI trusts (Reddit, directories, communities)
- Per-article distribution targets, not a one-time dump
- AI-citation audit on your priority prompts
- Monthly report: rankings, traffic, citation share
- Refresh priorities on what actually moved
- Compound the cluster, expand the engine
Repeats every month, compounding
Setup· Weeks 1–2
Onboard & calibrate
- Onboarding form + kickoff call
- Connect GA4, Search Console, your CMS
- Build your brand context: voice, ICP, competitors
- Stand up your RankZero brand + tracking
Baseline & audit
- Technical audit: crawl, index, schema, Core Web Vitals
- Pull your full content inventory
- Set the keyword + ranking baseline
- Measure where AI cites you today
The Engine· monthly, compounding
Strategy & priorities
- Surface quick wins (pages ranking 11–30)
- Score every opportunity: volume × intent × winnability
- Map the next topic cluster (pillar + supporting)
- Refresh the rolling content calendar
Create & publish
- Research the SERP and the reader, every piece
- Draft for search and AI answers at once
- SEO, internal links + human review gate
- Publish to your CMS: 4–6 articles + 2–4 optimizations
Distribute & earn cites
- Seed the sources AI trusts (Reddit, directories, communities)
- Per-article distribution targets, not a one-time dump
- AI-citation audit on your priority prompts
Report & compound
- Monthly report: rankings, traffic, citation share
- Refresh priorities on what actually moved
- Compound the cluster, expand the engine
Repeats every month, compounding
Connects to
Publish to
Distribute to
Gets cited on
Connects to
Publish to
Distribute to
Gets cited on
Who's behind the work?
RankZero started as the tracking platform behind top-tier SEO agencies, built on one of the largest datasets of real AI search behaviour. The co-founders who built it are the ones doing the work, and the results carry their names, not an account manager's.
Why Now
Three reasons law firms can't afford to wait
This is not about chasing a trend. Legal is the vertical AI has changed first and hardest, and the math favours the firms that start now.
78%
Legal has the highest AI Overview rate
About 78% of legal queries now trigger a Google AI Overview, the highest rate of any industry. The answer appears before anyone scrolls, and most searches end without a click.
"AI Overviews have hit legal search harder than any other vertical."
5WPR / Semrush, 2026
527%
AI referrals are compounding fast
AI referral traffic to legal sites grew 527% in early 2025, and AI-referred prospects convert at 4.4x the rate of organic visitors.
"AI-referred prospects arrive further down the funnel and convert far better."
Previsible, via Search Engine Land, 2025
28%
Clients now ask AI for a lawyer
Consumer use of ChatGPT to research lawyers tripled to 28% in two years. The firms cited today become the default recommendation tomorrow.
"Early citation authority compounds over successive model versions."
✦
iLawyerMarketing consumer study, 2025
What You Get
What's included in your AI + local growth plan
Every firm gets all six building blocks, tied into a clear 90-day roadmap built around signed cases, not vanity metrics.
Your Done-For-You 90-Day Roadmap
Included in every tierAll six deliverables feed a phased roadmap. Month 1 covers the audit, Google Business Profile, and quick-win citations. Months 2 and 3 compound with practice-area content and authority. Every public-facing piece is human-reviewed for bar-advertising compliance.
Local + AI visibility audit
We show exactly where your firm appears, and where rivals win, across ChatGPT, Perplexity, Google AI Overviews, and the local pack.
Google Business Profile + local SEO
We optimise your GBP, local citations, and location pages so you show up when clients search for a lawyer in your city.
Practice-area & location pages
We build and restructure practice-area and city pages engineered to be the exact answer AI engines cite.
Entity & legal schema
We add Attorney, LegalService, FAQ, and Review schema so AI models clearly understand your firm and practice areas.
Reviews & citations
We set up review generation and the bar and directory citations that both AI and clients look for before they call.
Prompt tracking & case attribution
We track the prompts clients actually use, like best injury lawyer in your city, and report AI-referred consultations.
Why us
What makes us different from other agencies
30+ agencies use our platform to track AI search. We use it to run your growth.
Human-reviewed content
RankZero
Written for search & AI, human-reviewed
Other agencies
Volume content, thin on expertise
?
In-house
One generalist wearing five hats
Technical foundation
RankZero
Schema, indexing & Core Web Vitals fixed
?
Other agencies
Only if you find a great agency
In-house
Needs a dev, rarely prioritised
Other agencies
Rankings only, AI mentions ignored
?
In-house
No AI-citation tooling yet
Authority & citations
RankZero
Earned on the sources AI trusts
Other agencies
One-time link dump
In-house
Hard to find this expertise
Revenue attribution
RankZero
Leads & revenue tracked in your GA4
Other agencies
Vanity metrics, no revenue link
?
In-house
No clear line to conversions
Full ownership
RankZero
The site, content & dashboards are yours
Other agencies
You're renting, no ownership
?
In-house
6+ months + $100K to build
Scalable growth
RankZero
Compounds while the team stays lean
Other agencies
Costs climb as output flattens
In-house
Headcount grows, results don't
Strategy & prioritisation
RankZero
Scored by volume, intent & winnability
Other agencies
Keyword lists, no real strategy
?
In-house
Gut-feel, no scoring
Backed by a real guarantee.
If after 90 days you have not seen at least a 25% lift in AI-referred traffic, we keep working at no extra charge until you do.
Measured in your own GA4 and Search Console. You see the same numbers we do.
What we do for you, every month
All tiers include a competitor & gap analysis, AI visibility audit, Google Business Profile optimization, and ongoing prompt identification as standard.
Tier 1
The Local Presence
25%+ AI + local visibility lift within 90 days
What's done for you every month:
- Google Business Profile + local SEO setup
- Optimize 10–20 pages (practice-area + location)
- 10 content pieces (attorney-reviewed)
- Technical SEO & legal schema
- Optimize & track 25 prompts
- Review generation setup
- Bi-weekly (30 min) consultations
- Monthly report (your GA4 & GSC)
Tier 2
The Growth Machine
25%+ AI + local visibility lift within 90 days
What's done for you every month:
- Homepage + 3 practice-area pages
- Optimize 20–50 pages incl. city/location pages
- 20 content pieces (attorney-reviewed)
- Advanced schema (Attorney, FAQ, Review)
- Optimize & track 50 prompts
- Bar/directory citations + review management
- Bi-weekly (30 min) consultations
- Monthly report (your GA4 & GSC)
AI referral & case attribution
Tier 3
The Market Leader
50%+ AI + local visibility lift within 90 days
What's done for you every month:
- Multi-office / multi-location coverage
- Full-funnel + intake page optimization
- 30 content pieces / pillars
- Advanced schema & structured data
- Optimize & track 100 prompts
- Weekly (45 min) consultations
- Monthly report (your GA4 & GSC)
Custom legal tools & calculators
don't just take our word for it.
Get recommended
by AI,
before your competitors are.
1
Run the free audit
A 30-second check of how often AI recommends you, and who it recommends instead.
2
20-minute audit call with Johannes
We walk through your complete AI visibility audit together.
3
Your tailored 90-day plan
A roadmap to get your company recommended in AI search.
4.9/5.0 on G2 from clients
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Questions, answered
The things teams ask us before getting started.
We are a done-for-you AI SEO service. We run the strategy, the technical work, and the content that gets your firm cited and recommended inside ChatGPT, Perplexity, Gemini, and Google AI Overviews when prospects search for a lawyer, and we report every result back to you on a monthly rhythm.