Summit Trails · summittrails.com
5× more buyers finding them in Google, in two months.
Competitors:
First
rankings beyond their own brand name
#8 → #5
in AI answers, against category giants
AI search agency for SaaS and ecommerce
Get recommended when shoppers ask AI which insurance to buy
The done-for-you AI SEO service for insurance. We make ChatGPT, Perplexity, and Google AI Overviews name your agency or carrier, not just the aggregators.
4.9/5.0 on
Insurance brands already competing for the AI answer:
Public audit scores, not clients.
Geico
geico.comProgressive
progressive.comState Farm
statefarm.comAllstate
allstate.comLemonade
lemonade.comRoot
joinroot.comHippo
hippo.comNext Insurance
nextinsurance.comPublic audit scores, not clients.
Geico
geico.comProgressive
progressive.comState Farm
statefarm.comAllstate
allstate.comLemonade
lemonade.comRoot
joinroot.comHippo
hippo.comNext Insurance
nextinsurance.comPublic audit scores, not clients.
Geico
geico.comProgressive
progressive.comState Farm
statefarm.comAllstate
allstate.comLemonade
lemonade.comRoot
joinroot.comHippo
hippo.comNext Insurance
nextinsurance.comWhen someone shops for insurance, they ask AI first. The answer names a handful of carriers and stops. If yours isn't one of them, the quote request goes somewhere else.
What are the cheapest full-coverage car insurance options for a 19-year-old new driver?
For a new driver on a budget, shoppers are often pointed to Your brand, noted for low rates and a quick online quote.
Cited:yourbrand.com
The problem
What we hear on almost every first call
The impact from not being seen in AI Search.
AI recommends other carriers, not you
Ask AI for the best coverage in your market and the shortlist comes back without you.
YYour brand• You#9
You're losing quotes you used to win
AI answers the question at the top of the page, so fewer shoppers ever click through to your site.
AI answer
Cited
yoursite.com Fewer clicks
Lead and click costs keep climbing
Top insurance keywords are among the most expensive in search, and aggregator leads keep getting resold.
Cost per new customer +36%
You can't see what AI says about your brand
No report shows which answers name you, or which carrier wins the shopper instead.
Is your site ready for AI assistants?
Run a free scan to see whether AI assistants can reach, read and recognise your site and answer your buyers' questions, with the fixes to make.
Join
6,714+ Brands
Results
They started invisible, too
Two months in, here's what changed, measured in their own analytics.
Ookulli · ookulli.com
The #1 brand AI names for UK contract review, ahead of every rival we track.
Competitors:
0
AI answers named them in April, when we started
23,000+
Google impressions a month, up from about 5
How it works
Done-for-you AI SEO, from invisible to cited
We run the strategy, the technical work, and the content. You watch your brand show up in AI answers, tracked in your own GA4 and Search Console.
Setup· Weeks 1 to 2
Monthly cycle
Onboard & align
Audit & benchmark
Set priorities
Create & publish
Distribute & get cited
Measure & improve
- Kickoff call: your business, buyers, and voice
- Connect GA4, Search Console, and your CMS
- Set up RankZero prompt tracking
- Technical audit: crawl, index, schema, speed
- Review the content you already published
- Baseline your rankings and AI citations
- Quick wins: pages already ranking 11 to 30
- Rank topics by demand and relevance
- Build the month's content calendar
- Write for search and AI answers at once
- Checked for accuracy, SEO, internal links
- Publish 10, 20 or 30 pieces a month, by tier
- Draft posts for the sources AI trusts, per article
- Reddit, directories, and communities
- Check which AI answers cite you
- Monthly report: rankings, traffic, citations
- Adjust priorities on what actually moved
- Expand the topics gaining traction
Setup· Weeks 1 to 2
Onboard & align
- Kickoff call: your business, buyers, and voice
- Connect GA4, Search Console, and your CMS
- Set up RankZero prompt tracking
Audit & benchmark
- Technical audit: crawl, index, schema, speed
- Review the content you already published
- Baseline your rankings and AI citations
Monthly cycle
Set priorities
- Quick wins: pages already ranking 11 to 30
- Rank topics by demand and relevance
- Build the month's content calendar
Create & publish
- Write for search and AI answers at once
- Checked for accuracy, SEO, internal links
- Publish 10, 20 or 30 pieces a month, by tier
Distribute & get cited
- Draft posts for the sources AI trusts, per article
- Reddit, directories, and communities
- Check which AI answers cite you
Measure & improve
- Monthly report: rankings, traffic, citations
- Adjust priorities on what actually moved
- Expand the topics gaining traction
Connects to
Publish to
Distribute to
Gets cited on
Connects to
Publish to
Distribute to
Gets cited on
Who's behind the work?
We built the platform that 30+ SEO agencies use to track AI search, so our decisions come from what works across their brands, not one agency’s view.
Why Now
Three reasons insurance brands can't afford to wait
42%
Shoppers already use AI to buy insurance
"86% of Americans would trust AI to help them buy car insurance, and 42% of drivers already use it to shop."
Insurify AI Insurance Report, 2025
527%
AI referrals are compounding fast
"Insurance is one of five verticals driving 55% of all AI-sourced sessions, and that referral traffic is compounding fast."
Previsible, via Search Engine Land, 2025
$15B
Agency commissions are at risk
"Up to $15B of independent-agency commissions are exposed as shoppers get their answer before they ever reach an agent."
BofA Global Research, 2026
Why us
What makes us different from other agencies
The audit, local SEO, content, schema, and tracking your brand needs, run by one team, measured in your own analytics.
Human-reviewed content
RankZero
Written for AI & search, compliance-reviewed
Other agencies
Volume content, thin on expertise
?
In-house
Compliance risk without review
Other agencies
Rankings only, AI mentions ignored
?
In-house
No AI-citation tooling
GBP + local SEO
RankZero
GBP, citations & location pages optimised
?
Other agencies
Only with a strong local agency
In-house
Rarely prioritised in-house
Quote & coverage pages
RankZero
Built to be the exact answer AI cites
Other agencies
Thin, templated pages
?
In-house
One generalist wearing five hats
Entity & insurance schema
RankZero
InsuranceAgency, Service & Review schema
?
Other agencies
Only if you find a great agency
In-house
Needs a dev, rarely done
Reviews & directories
RankZero
Review generation + directories AI trusts
Other agencies
One-time link dump
?
In-house
Ad hoc, no system
Policy attribution
RankZero
AI-referred quote requests tied to revenue
Other agencies
Vanity metrics, no revenue link
?
In-house
No clear line to bound policies
Backed by a real guarantee.
We commit to a 25% rise in AI-referred sessions in your own GA4 within your first 90 days, measured against the 90 days before kickoff.
Measured in your own GA4 and Search Console. You see the same numbers we do.
What we do for you, every month
All tiers include a competitor & gap analysis, AI visibility audit, Google Business Profile optimization, and ongoing prompt identification as standard.
Tier 1
The Local Presence
25%+ AI traffic lift in 90 days, or we keep working
What's done for you every month:
- Google Business Profile + local SEO
- Optimize 10 to 20 coverage pages
- 10 content pieces (compliance-reviewed)
- Technical SEO & insurance schema
- Optimize & track 25 prompts
- Review generation setup
- Bi-weekly (30 min) consultations
- Monthly report (traffic & quotes)
Tier 2
The Growth Machine
25%+ AI traffic lift in 90 days, or we keep working
What's done for you every month:
- Homepage + 3 line-of-business pages
- Optimize 20 to 50 pages incl. quote pages
- 20 content pieces (compliance-reviewed)
- Advanced schema (InsuranceAgency, FAQ)
- Optimize & track 50 prompts
- Local directory listings + reviews
- Bi-weekly (30 min) consultations
- Monthly report (traffic & quotes)
AI referral & policy attribution
Book a callTier 3
The Market Leader
50%+ AI traffic lift in 90 days, or we keep working
What's done for you every month:
- Multi-state, multi-line coverage
- Full-funnel + quote flow optimization
- 30 content pieces / pillars
- Advanced schema & structured data
- Optimize & track 100 prompts
- Weekly (45 min) consultations
- Monthly report (traffic & quotes)
Custom quote tools & calculators
Book a calldon't just take our word for it.
Get recommended by AI,
before your competitors are.
1
Run the free audit
A 30-second check of whether AI can reach, read and recognise your site.
2
15-minute audit call with one of our experts
We walk through your complete AI visibility audit together.
3
Your tailored 90-day plan
A roadmap to get your company recommended in AI search.
Read in full
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Read in full
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Read in full
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Read in full
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Read in full
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Read in full
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Read in full
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Read in full
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Read in full
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Read in full
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Read in full
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Read in full
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Questions, answered
The things teams ask us before getting started.
We are a done-for-you AI SEO service. We run the strategy, the technical work, and the content that gets your agency or carrier cited and recommended inside ChatGPT, Perplexity, Gemini, and Google AI Overviews when shoppers research coverage, and we report every result back to you on a monthly rhythm.