Summit Trails · summittrails.com
5× more buyers finding them in Google, in two months.
Competitors:
First
rankings beyond their own brand name
#8 → #5
in AI answers, against category giants
4.9/5.0 on G2 from clients
Get recommended when shoppers ask AI which insurance to buy
The done-for-you AI SEO service for insurance. We make ChatGPT, Perplexity, and Google AI Overviews name your agency or carrier, not just the aggregators.
Insurance brands already competing for the AI answer:
Geico
geico.comProgressive
progressive.comState Farm
statefarm.comAllstate
allstate.comLemonade
lemonade.comRoot
joinroot.comHippo
hippo.comNext Insurance
nextinsurance.comGeico
geico.comProgressive
progressive.comState Farm
statefarm.comAllstate
allstate.comLemonade
lemonade.comRoot
joinroot.comHippo
hippo.comNext Insurance
nextinsurance.comGeico
geico.comProgressive
progressive.comState Farm
statefarm.comAllstate
allstate.comLemonade
lemonade.comRoot
joinroot.comHippo
hippo.comNext Insurance
nextinsurance.comWhen someone shops for insurance, they start with a question to ChatGPT, Perplexity, or Google AI Overviews. The answer names three to five carriers and stops. If yours isn't one of them, the quote request goes somewhere else.
What are the cheapest full-coverage car insurance options for a 19-year-old new driver?
For a new driver on a budget, shoppers are often pointed to Your brand, noted for low rates and a quick online quote.
Cited:yourbrand.com
The problem
What we hear on almost every first call
The impact from not being seen in AI Search.
AI recommends other carriers, not you
Ask AI for the best coverage in your market and the shortlist comes back without you.
YYour brand• You#9
You're losing quotes you used to win
AI answers the question at the top of the page, so fewer shoppers ever click through to your site.
AI answer
Cited
3.yoursite.com 0 clicks
Lead and click costs keep climbing
Top insurance keywords are among the most expensive in search, and aggregator leads keep getting resold.
Cost per new customer +36%
You can't see what AI says about your brand
No report shows which answers name you, or which carrier wins the shopper instead.
See what AI says about your brand. Free, in 30 seconds.
Enter your domain. We show you how often AI recommends you, who it recommends instead, and where the gaps are, before you spend anything.
Join
+ Brands
Results
They started invisible, too
Two months in, here's what changed, measured in their own analytics.
Ookulli · ookulli.com
The #2 brand AI recommends, above 8 category leaders.
Competitors:
1 in 3
category answers now mention Ookulli
3.3×
more people seeing them in Google
How it works
Done-for-you AI SEO, from invisible to cited
We run the strategy, the technical work, and the content. You watch your brand show up in AI answers, tracked in your own GA4 and Search Console.
Setup· Weeks 1–2
The Engine· monthly, compounding
Onboard & calibrate
Baseline & audit
Strategy & priorities
Create & publish
Distribute & earn cites
Report & compound
- Onboarding form + kickoff call
- Connect GA4, Search Console, your CMS
- Build your brand context: voice, ICP, competitors
- Stand up your RankZero brand + tracking
- Technical audit: crawl, index, schema, Core Web Vitals
- Pull your full content inventory
- Set the keyword + ranking baseline
- Measure where AI cites you today
- Surface quick wins (pages ranking 11–30)
- Score every opportunity: volume × intent × winnability
- Map the next topic cluster (pillar + supporting)
- Refresh the rolling content calendar
- Research the SERP and the reader, every piece
- Draft for search and AI answers at once
- SEO, internal links + human review gate
- Publish to your CMS: 4–6 articles + 2–4 optimizations
- Seed the sources AI trusts (Reddit, directories, communities)
- Per-article distribution targets, not a one-time dump
- AI-citation audit on your priority prompts
- Monthly report: rankings, traffic, citation share
- Refresh priorities on what actually moved
- Compound the cluster, expand the engine
Repeats every month, compounding
Setup· Weeks 1–2
Onboard & calibrate
- Onboarding form + kickoff call
- Connect GA4, Search Console, your CMS
- Build your brand context: voice, ICP, competitors
- Stand up your RankZero brand + tracking
Baseline & audit
- Technical audit: crawl, index, schema, Core Web Vitals
- Pull your full content inventory
- Set the keyword + ranking baseline
- Measure where AI cites you today
The Engine· monthly, compounding
Strategy & priorities
- Surface quick wins (pages ranking 11–30)
- Score every opportunity: volume × intent × winnability
- Map the next topic cluster (pillar + supporting)
- Refresh the rolling content calendar
Create & publish
- Research the SERP and the reader, every piece
- Draft for search and AI answers at once
- SEO, internal links + human review gate
- Publish to your CMS: 4–6 articles + 2–4 optimizations
Distribute & earn cites
- Seed the sources AI trusts (Reddit, directories, communities)
- Per-article distribution targets, not a one-time dump
- AI-citation audit on your priority prompts
Report & compound
- Monthly report: rankings, traffic, citation share
- Refresh priorities on what actually moved
- Compound the cluster, expand the engine
Repeats every month, compounding
Connects to
Publish to
Distribute to
Gets cited on
Connects to
Publish to
Distribute to
Gets cited on
Who's behind the work?
RankZero started as the tracking platform behind top-tier SEO agencies, built on one of the largest datasets of real AI search behaviour. The co-founders who built it are the ones doing the work, and the results carry their names, not an account manager's.
Why Now
Three reasons insurance brands can't afford to wait
This is not about chasing a trend. Insurance shopping is moving into AI right now, and the math favours the brands that start early.
42%
Shoppers already use AI to buy insurance
About 42% of US drivers have already used AI assistants to shop for car insurance, rising to 60% of Gen Z. The answer names a few brands before anyone requests a quote.
"86% of Americans would trust AI to help them buy car insurance."
Insurify AI Insurance Report, 2025
527%
AI referrals are compounding fast
AI referral traffic grew 527% in early 2025, and insurance is one of five verticals that make up 55% of all AI-sourced sessions.
"Insurance is one of the highest-intensity verticals for AI referrals."
Previsible, via Search Engine Land, 2025
$15B
Agency commissions are at risk
Up to $15B of independent-agency commissions are exposed to AI disintermediation as shoppers get their answer before they reach an agent.
"Low-complexity commissions are the most exposed to disintermediation."
BofA Global Research, 2026
What You Get
What's included in your AI + local growth plan
Every brand gets all six building blocks, tied into a clear 90-day roadmap built around quotes and policies, not vanity metrics.
Your Done-For-You 90-Day Roadmap
Included in every tierAll six deliverables feed a phased roadmap. Month 1 covers the audit, Google Business Profile, and quick-win citations. Months 2 and 3 compound with line-of-business content and authority. Every public-facing piece is human-reviewed for NAIC and state DOI compliance.
Local + AI visibility audit
We show exactly where your brand appears, and where rivals win, across ChatGPT, Perplexity, Google AI Overviews, and the local pack.
Google Business Profile + local agency SEO
We optimise your GBP, local citations, and location pages so you show up when shoppers search for coverage near them.
Lines-of-business & quote pages
We build and restructure coverage and quote-intent pages engineered to be the exact answer AI engines cite.
Entity & insurance schema
We add InsuranceAgency, Service, FAQ, and Review schema so AI models clearly understand your brand and coverage.
Reviews & citations
We set up review generation and the local citations that both AI and shoppers look for before they request a quote.
Prompt tracking & policy attribution
We track the prompts shoppers actually use, like cheapest coverage for your situation, and report AI-referred quote requests.
Why us
What makes us different from other agencies
30+ agencies use our platform to track AI search. We use it to run your growth.
Human-reviewed content
RankZero
Written for search & AI, human-reviewed
Other agencies
Volume content, thin on expertise
?
In-house
One generalist wearing five hats
Technical foundation
RankZero
Schema, indexing & Core Web Vitals fixed
?
Other agencies
Only if you find a great agency
In-house
Needs a dev, rarely prioritised
Other agencies
Rankings only, AI mentions ignored
?
In-house
No AI-citation tooling yet
Authority & citations
RankZero
Earned on the sources AI trusts
Other agencies
One-time link dump
In-house
Hard to find this expertise
Revenue attribution
RankZero
Leads & revenue tracked in your GA4
Other agencies
Vanity metrics, no revenue link
?
In-house
No clear line to conversions
Full ownership
RankZero
The site, content & dashboards are yours
Other agencies
You're renting, no ownership
?
In-house
6+ months + $100K to build
Scalable growth
RankZero
Compounds while the team stays lean
Other agencies
Costs climb as output flattens
In-house
Headcount grows, results don't
Strategy & prioritisation
RankZero
Scored by volume, intent & winnability
Other agencies
Keyword lists, no real strategy
?
In-house
Gut-feel, no scoring
Backed by a real guarantee.
If after 90 days you have not seen at least a 25% lift in AI-referred traffic, we keep working at no extra charge until you do.
Measured in your own GA4 and Search Console. You see the same numbers we do.
What we do for you, every month
All tiers include a competitor & gap analysis, AI visibility audit, Google Business Profile optimization, and ongoing prompt identification as standard.
Tier 1
The Local Presence
25%+ AI + local visibility lift within 90 days
What's done for you every month:
- Google Business Profile + local agency SEO
- Optimize 10–20 pages (coverage + location)
- 10 content pieces (compliance-reviewed)
- Technical SEO & insurance schema
- Optimize & track 25 prompts
- Review generation setup
- Bi-weekly (30 min) consultations
- Monthly report (your GA4 & GSC)
Tier 2
The Growth Machine
25%+ AI + local visibility lift within 90 days
What's done for you every month:
- Homepage + 3 line-of-business pages
- Optimize 20–50 pages incl. quote-intent pages
- 20 content pieces (compliance-reviewed)
- Advanced schema (InsuranceAgency, FAQ, Review)
- Optimize & track 50 prompts
- Local citations + review management
- Bi-weekly (30 min) consultations
- Monthly report (your GA4 & GSC)
AI referral & policy attribution
Tier 3
The Market Leader
50%+ AI + local visibility lift within 90 days
What's done for you every month:
- Multi-state, multi-line coverage
- Full-funnel + quote flow optimization
- 30 content pieces / pillars
- Advanced schema & structured data
- Optimize & track 100 prompts
- Weekly (45 min) consultations
- Monthly report (your GA4 & GSC)
Custom quote tools & calculators
don't just take our word for it.
Get recommended
by AI,
before your competitors are.
1
Run the free audit
A 30-second check of how often AI recommends you, and who it recommends instead.
2
20-minute audit call with Johannes
We walk through your complete AI visibility audit together.
3
Your tailored 90-day plan
A roadmap to get your company recommended in AI search.
4.9/5.0 on G2 from clients
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Will S.
Director of Digital Products
"Awesome customer service and founders that care"
February 13, 2026 · Mid-Market
They're helping companies rank in AI answers, but really their customer service is the best thing about the product.
Wendy Kinney
Founder, Summit Trails
The articles were really well-written and genuinely in our voice. Honestly, I hang on every update you send.
Eugenio G.
Founder
"Brand Visibility Tracking"
February 11, 2026 · Small-Business
Implementation is very easy, with recommendations made by customer support. The founder is also available for answers.
Lóránt Bartha
Founder, Ookulli
When we see which prompts we're ranking in, we can turn the product toward that demand.
Sindram L.
Founder
"Clear AI prompt tracking and traffic insights"
February 14, 2026 · Small-Business
Full visibility of how my brands show up in AI models, and clear data on what to focus on.
C
Co-Founder
DTC pet wellness brand
RankZero made AI search a channel. It now drives more revenue than our paid social.
Questions, answered
The things teams ask us before getting started.
We are a done-for-you AI SEO service. We run the strategy, the technical work, and the content that gets your agency or carrier cited and recommended inside ChatGPT, Perplexity, Gemini, and Google AI Overviews when shoppers research coverage, and we report every result back to you on a monthly rhythm.