Niels Post
Co-Founder & CTO
Drove 1M+ organic visits across SaaS and B2B brands before RankZero, and founded a startup before this one. Built the audit engine behind RankZero's free tools, and runs the audits, tracking and technical fixes that ship into client sites.
Articles by Niels Post (7)
How to Build an AI Brand Visibility Dashboard in Looker Studio
Build an AI brand visibility dashboard in Looker Studio with GA4's AI Assistant channel, Search Console, and the pre-click data neither one holds.
Cloudflare Wrote Two Thirds of YC B2B AI Crawler Blocks
Cloudflare wrote 112 of the 168 AI crawler blocks on 2,207 Y Combinator B2B sites. What that means for Gemini, llms.txt, and your own robots.txt.
AI Mention Tracking: What It Is and How to Set It Up
AI mention tracking monitors how often AI answers name your brand, in what context, and against which competitors. What to track, and how to set it up.
The AI Search Engine Optimization Checklist for 2026
A practical AI search engine optimization checklist for 2026: 18 checks across crawler access, structure, authority, and tracking to get your brand cited.
Does Google Penalize AI Content? What Google's New Research Reveals
No, AI use isn't penalized. Google's new research shows it detects coordinated AI spam with 92-95% precision. Learn the 3 signals and how to stay clear.
GEO vs SEO: How Generative Engine Optimization Differs From Traditional SEO
GEO vs SEO explained: how Generative Engine Optimization gets your brand cited in AI answers, how it differs from traditional SEO, and why you need both.
Why Is My SaaS Brand Not Showing Up in ChatGPT Results (And How to Fix It)
SaaS brand not in ChatGPT? 5 fixable root causes: blocked AI crawlers, thin entity footprint, bad structure, vocabulary gaps, stale content. Fix guide.