# Usage (/docs/metrics/usage)

This tracks your invisible influence on AI answers, even when your brand isn't mentioned.

## What Usage Percentage Means

AI pulls information from across the web to generate responses. Usage percentage reveals how often your content contributes to those answers:

* **High usage:** Your content frequently powers AI responses
* **Low usage:** AI rarely uses your content as a source
* **Zero usage:** Your content doesn't influence AI answers

## Why Usage Matters

You can influence AI responses without getting brand credit. High usage with low mentions suggests your content is valuable but your brand needs stronger recognition.

## Reading Your Usage Data

* **Domain usage:** How often your website contributes to AI responses
* **URL-level usage:** Which specific pages AI uses most frequently
* **Usage trends:** Track whether AI is using your content more or less over time
* **Competitor usage:** See whose content AI trusts most in your industry

## Improving Your Usage

* Create comprehensive content that answers complete questions
* Structure content in formats AI can easily parse and use
* Build authority signals that make AI trust your content
* Monitor which content types get used most frequently